Pakistan Agricultural Coalition Hosts Agri-Connections 2024 in Lahore

Pakistan Agricultural Coalition is set to host 'Agri-Connections 2024' in Lahore on April 24-25 at Lahore Expo Center. The event aims to boost investment in agriculture, promote innovation, increase exports, decrease imports, and enhance farmer profitability. Arif Nadeem, CEO of Pakistan Agricultural Coalition, emphasized the conference's role in fostering interest in agriculture within Pakistan's private sector and government for sustainable agricultural development.

The two-day conference will feature leading businesses showcasing their innovations and expertise in agriculture. Keynote speakers will cover a range of topics related to agriculture. Additionally, an expo segment will highlight significant agricultural projects by key players in the industry. The event will facilitate connections between investors, farmers, start-ups, government bodies, donors, and experts.

Notably, 'ZarZaraat,' a SharkTank-style competition in collaboration with Bank of Punjab, will provide a platform for small agricultural start-ups to pitch their ideas. Kazim Saeed, Strategy Advisor to Pakistan Agricultural Coalition, highlighted the potential of Pakistani agriculture and the importance of creating an enabling environment for investment.

With thirty-five applications received, seven finalists have been shortlisted with the assistance of Knowledge Partner A.F. Ferguson & Co. The finalists will pitch their ideas to investors at Agri-Connections 2024, showcasing the transformative potential of Pakistan's agriculture sector.

In conclusion, Agri-Connections 2024 promises to be a pivotal event in driving agricultural development in Pakistan, bringing together key stakeholders to explore opportunities for growth and innovation in the sector.