Yiwu Market Sees Surge in Sun Protection Product Demand

As summer approaches in the Northern Hemisphere, the need for sun protection products like hats and cooling towels is increasing. In Yiwu, China, known for its early spring, sales of sun hats, face-kinis, and cooling towels have seen a significant uptick since February 2024. This surge is attributed to the rising interest in staying protected from the sun and the growing focus on fitness.

Yiwugo.com, the world's largest wholesale market, has observed a spike in searches for 'hats' and 'sun hats' from March to May 2024. While the number of orders for sun hats has remained steady compared to last year, the value of transactions has notably risen. Orders for cooling towels have increased by 1.07 times from 2023, indicating a strong demand for these high-tech sport accessories.

Mr. Zheng Xiongfeng, from Yiwu Ruwei Clothing Co., Ltd., has noticed a surge in the demand for cooling towels, especially from overseas markets like Japan. The company's reputation for quality has attracted partnerships with major brands like Anta, further solidifying its position in the market.

Yiwu continues to be a key player in hat manufacturing, with companies such as Chengwen Hats Co., Ltd. and Fu Longnv catering to both local and global customers. Chengwen Hats Co., Ltd. has secured partnerships with renowned brands like Walmart and Disney, ensuring a steady stream of orders. Fu Longnv's focus on UV protection hats has gained popularity in the US and Europe.

Another notable company, Haitao Hats Co., Ltd., specializes in stylish baseball caps and is currently fulfilling a large order from Iran. Their expertise in fabric production and design has established them as a reliable supplier in the industry.

As the summer season draws near, the demand for sun protection products and cooling towels continues to rise. Yiwugo remains the preferred platform for buyers seeking a wide range of products from trustworthy suppliers.

With the increasing focus on sun protection and fitness, the demand for sun hats and cooling towels in Yiwu has seen a significant boost. As consumers prioritize staying safe under the sun, businesses in Yiwu are adapting to meet this growing need. The market's reputation for quality products and reliable suppliers positions it as a hub for summer essentials, catering to both domestic and international markets.