JS Bank and Zindigi Launch Cashless Payment System

Zindigi, in collaboration with JS Bank & MyTM and powered by Cashin (KSA), has introduced a groundbreaking payment system tailored for Pakistani pilgrims, aligning with Saudi Arabia's Vision 2030. This initiative, unveiled at the LEAP conference, aims to revolutionize the Hajj and Umrah experience by offering a cashless solution that reduces fees and taxes, enhancing convenience for pilgrims.

The introduction of Zindigi Debit cards will streamline financial transactions for Pakistani pilgrims, eliminating the traditional challenges associated with handling multiple payments for visa fees, accommodation, and transportation. This innovative approach not only ensures ease of use but also sets a precedent for future advancements in pilgrimage services, in line with the goal of achieving 70% non-cash transactions by 2030.

Basir Shamsie, President & CEO of JS Bank, emphasized the significance of this partnership in facilitating sacred rituals and promoting financial inclusion. Noman Azhar, Chief Officer of Zindigi, highlighted the company's commitment to making a meaningful impact in customers' lives beyond borders.

The collaboration between JS Bank, Zindigi, and Cashin represents a milestone in financial technology, aiming to enhance the pilgrimage experience for Pakistani worshippers. This initiative not only aligns with Saudi Arabia's Vision 2030 for a cashless economy but also contributes to Pakistan's strategy for increased financial inclusion.

The signing ceremony, attended by key stakeholders from both Pakistan and Saudi Arabia, underscores the commitment to leveraging technology to enhance the Hajj experience. This partnership signifies a significant step forward in driving digital transformation and financial inclusion, ultimately contributing to the realization of Saudi Arabia's Vision 2030.

The collaboration between Zindigi, Cashin, and MyTM PR marks a pivotal milestone in the evolution of the Hajj pilgrimage, showcasing a shared commitment to innovation and societal advancement. This initiative not only strengthens economic and technological ties between Pakistan and Saudi Arabia but also sets new standards in convenience, security, and financial inclusivity for pilgrims.