DAFPAK and Punjab Health Department Advance Public Health Initiatives

DAFPAK, in partnership with Punjab's Department of Health and Population Welfare Department, is dedicated to improving public health in Pakistan. The recent handover of assets from the KhairKhwah campaign marks a significant milestone in advancing family planning and healthcare services in the province. With a focus on behavior change communication through the KhairKhwah brand, the £90 million DAFPAK Programme aims to increase the demand for modern contraceptives and normalize family planning practices.

The initiative has successfully reached millions of individuals through various communication channels, including television, print, outdoor advertising, social media, and community outreach. By aligning with national health goals and collaborating closely with government entities, DAFPAK is playing a crucial role in shaping the public health landscape of Pakistan.

The recent event held at Faletti's Hotel Lahore brought together government officials, policymakers, and health experts to celebrate the achievements of the program. Dr. Akhtar Rasheed provided insights into the program's impact, while M&C Saatchi emphasized the importance of effective behavior change communication in driving sustainable improvements in family planning and health outcomes.

Key government officials, including Mr. Khawaja Imran Nazir, Ms. Saman Rai, and Dr. Khalil Ahmed, highlighted the significance of integrating the program into existing health strategies. The Honourable Minister of Health and Director-General of PWD Punjab expressed gratitude for DAFPAK's contributions to public health in Punjab, underscoring the importance of collaborative efforts for effective population management in Pakistan.

The official handover of KhairKhwah campaign materials to IRMNCH and BCC materials to PWD Punjab signifies a step towards a healthier future for the people of Punjab. This event not only recognized past achievements but also set the stage for future partnerships that will further promote public health and well-being in the region.