Director General Athar Khokhar Urges Pink Salt Export Boost

The potential for earning billions in foreign exchange through the export of pink salt has been highlighted by Director General of Trade Development Authority of Pakistan (TDAP), Athar Hussain Khokhar. Speaking at a seminar organized by TDAP and Sargodha Chamber of Commerce and Industry, Khokhar emphasized the importance of government patronage in fostering mutual relations between traders and institutions to drive the growth of the salt industry.

Khokhar urged government departments to establish a one-window operation to swiftly address traders' concerns and facilitate timely actions. He also announced the initiation of efforts to export Pakistan's pink salt to the United States, signaling a positive step towards expanding market reach.

Joining the discussion were key figures including President of SCCI Sajid Hussain Tarar, President of Small Chamber Dr. Imtiaz Dogar, and representatives from TDAP and the salt exporting sector. The collaborative efforts showcased a unified commitment to enhancing the export potential of Pakistan's pink salt industry.

The call for government support to boost pink salt exports underscores the significance of strategic partnerships and streamlined processes in driving economic growth. With concerted efforts from stakeholders and a focus on addressing industry challenges, Pakistan's pink salt industry stands poised for expansion into international markets, promising lucrative opportunities for the country's economy.